TASK 3- SEARCH ENGINE MARKETING (SEM)
Search Engine
What is Search Engine Marketing?
SEM is a series of actions aimed at increasing the visibility of a website in the search engines through both paid and accessible processes to increase sales and conversions, which can be used as a landing page so that the position can see more clearly. For example, search engines that can be used such as Google, Yahoo and Microsoft Bing, we can enter the keyword and search at the search bar and will exit the databases of the keywords that we want in the search bar. SEM will only involve two processes, i.e. the payment process is faster, and non-payment is slower increase the website's visibility and gaining traffic.
What is Search Engine Optimize?
SEO improves a website's position regarding specific keywords or keyword phrases by employing a collection of methods and tools while adhering to best practices and guidelines. The benefits of website optimization, as opposed to purchased reach, are long-lasting. Therefore this approach is likewise considered long-term.
Besides, this is the same keyword search process on three different search engines. However, the search engine on Google needs to pay because the word "Ad" is faster to search and distinguishes unpaid search. At the exact time, search on yahoo and Microsoft bing search engines categorized as organic. According to the correct rules, self-made pages are easy to find on the results page to get the right search place. For example, I search the same keyword, but it is not in the same place and position in other page search engines.
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| Google-Paid Search Engine |
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| Yahoo- Organic Search Engine |
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